Nader Shureih
Editor in Chief
As a market researcher with the federal government, Nader's energies are focused on the good of the public - looking at the Canadian cultural and social landscape for the purpose of developing stronger ties between and among Canadians.
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How REALTORS® Help?
Posted by admin | May 18th, 2010
Many of you have probably seen the ads running on television promoting the website http://www.howrealtorshelp.ca/. I (Seb Lessard- CEO of New Home Alert) visited the website and found it to be very insightful and easy to navigate. I recommend to everyone entertaining the idea of buying or selling a home to take a look at the website to learn more about the important role of a REALTOR® during the purchasing and selling process. Visitors to the website can find very practical tools (forms and checklists) they can download and use before and during their house hunting experience.
The one thing missing on the http://www.howrealtorshelp.ca/ website is information about buying a new home (pre-construction) and the role of a REALTOR® if one chooses a new construction rather than a resale home.
With 9 out of 10 future home buyers using the web to start their research for their next home, many of them are now finding the choice in new homes available by local homebuilders. In Ottawa and Gatineau, the www.newhomealert.ca website presents more than 1,500 new home listings in over 100 residential communities. Can a REALTOR® help their home buyer clients uncover the choice available? Would it be beneficial for home buyers to have a REALTOR® assist them with buying a new home? You bet!
With “MLS like” search engines catering to the residential construction industry (such as www.newhomealert.ca) and the ‘for sale by owner’ industry (such as www.grapevine.ca), it may be time for REALTORS® to start learning about the role they can play to assist home buyers looking to buy a home not represented by a real estate agent.
There’s no doubt about it, REALTORS® really do have a wealth of knowledge to share with their clients, and their participation in a transaction alleviates many of the hardships involved. With easy to access information via web and mobile technologies, REALTORS® can rise to the top of their very competitive field by simply being able to help in all aspects of their local housing market.
The real estate game will drastically change for real estate agents with the imminent changes to the MLS service and the REALTORS® loss of its exclusive use. Add to this, emerging services where home buyers can find more web resources they can use and in no time, we could see the role of a REALTOR® diminish in importance…unless they become more multi-faceted in the expert knowledge they can share with their clients. Maybe that’s how the role of a REALTOR® will be defined in the future. Just a thought!
The opinions and positions expressed in any blogs, wiki's and comments in the above links do not necessarily reflect those of nha, its partners, members or users.